The Riviera's Aperitivo Tradition Decoded

Welcome, cocktail connoisseurs and curious minds alike, to the quintessential Italian ritual: Aperitivo. Picture this – a golden sun dipping into the azure horizon, gentle sea breezes whispering tales of old, and the clinking of glasses filled with sparkling spritz’s. It’s the Italian Summer we all dream of. 

But what exactly is aperitivo, and why does it hit differently? 

The Origins:

Aperitivo traces its roots back to 18th century Turin, where Antonio Benedetto Carpano concocted the world's first vermouth. Fast forward to the glamorous shores of the Riviera, where aperitivo found its true calling amidst the chic cafes of Milan, Venice, and beyond.

The Ritual:

Aperitivo isn't just about sipping cocktails – it's a way of life. As the sun begins its descent, Italians gather to unwind and socialise. (Essentially a pre-supper snack) But it's not just about the drinks. Aperitivo is a celebration of community, a moment to cherish with friends and family.

The Libations:

Now, let's talk about the star of the show – the drinks! From classic Negronis to spritzes infused with a modern twist, the options are as diverse as the Riviera's coastline. But for those seeking the epitome of luxury, allow me to introduce our newest obsession – ROC APERITIVO, the new way to enjoy aperitivo.

Crafted with the finest botanicals triple sec, full flavoured grapefruit, orange, lime and lemon with hints of rosemary, thyme and ba and embodies the essence of Italian sophistication. Each sip was made to transport you to the sun-kissed terraces overlooking the Mediterranean.

The Experience:

Like we said, Aperitivo isn't just about what's in the glass – it's about the vibes. With ROC in hand, every moment becomes a cherished memory, a snapshot of la dolce vita.

So, dear reader, whether you find yourself on the bustling side streets of the Riviera or the tranquil poolside terrace, remember to pause, raise your glass, and toast to the timeless tradition of aperitivo. Because in the end, it's not just about the drink – it's about the moments we share.

Join us on this journey as we decode the mysteries of the Riviera's aperitivo tradition, one sip at a time.